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Propaganda and Persuasion


Propaganda and Persuasion

4.2 (1671)

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    Available in PDF Format | Propaganda and Persuasion.pdf | English
    Garth S. Jowett(Author) Victoria J. O'Donnell(Author)
The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propaganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government's department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O'Donnell. He is on the boards of several communication and film journals.

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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

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Flowing Text / Pages Pages
Printable? Yes

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Review Text

  • By Miku Alessa Rei on 2 March 2013

    You will need this book if you are studying the history of propaganda or if you are studying media, its a great book, easy to read and easy to follow.

  • By G. D. Norris on 11 April 2011

    Parts of this book, particularly the historical reviews and case studies, are reasonably interesting. But the book is basically written by academics for scholars, and therefore lacks the kind of easy-to-access writing that could have given it a wider audience.One aspect that is particularly frustrating is that they get caught up commentary about the research, its quality and abundance or lack thereof, rather than the results of the research. And even the analytical tools they present (very late in the book) failed to inspire me or leave me with the feeling I'd discovered the secret of great propaganda.This book may be fine for students, who probably would read only sections of it anyway. But those looking for an entertaining and insightful look at the art of propaganda won't get the reward that wading through this book deserves.

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