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Propaganda and Persuasion


Propaganda and Persuasion

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    Available in PDF Format | Propaganda and Persuasion.pdf | English
    Dr. Garth S. Jowett(Author) Victoria O'Donnell(Author)
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria OÆDonnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features:áá Offers a comprehensive history of propaganda: Many examples, from ancient times to present day, are provided to facilitate a comprehensive understanding of what propaganda is. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2004 election, and the question of ideological propaganda in a polarized mass media system. Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda. Original methods of analysis are illustrated through four case studies, three of which have been revised for this edition, to reflect the latest developments. Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences. A process model is also included to depict how propaganda works in modern society. Intended Audience:áá Ideal for undergraduate and graduate courses in Persuasion and Propaganda; also relevant to many courses in Rhetoric and Mass Communications

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Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
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Flowing Text / Pages Pages
Printable? Yes

Book details

Review Text

  • By Miku Alessa Rei on 2 March 2013

    You will need this book if you are studying the history of propaganda or if you are studying media, its a great book, easy to read and easy to follow.

  • By G. D. Norris on 11 April 2011

    Parts of this book, particularly the historical reviews and case studies, are reasonably interesting. But the book is basically written by academics for scholars, and therefore lacks the kind of easy-to-access writing that could have given it a wider audience.One aspect that is particularly frustrating is that they get caught up commentary about the research, its quality and abundance or lack thereof, rather than the results of the research. And even the analytical tools they present (very late in the book) failed to inspire me or leave me with the feeling I'd discovered the secret of great propaganda.This book may be fine for students, who probably would read only sections of it anyway. But those looking for an entertaining and insightful look at the art of propaganda won't get the reward that wading through this book deserves.

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