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Propaganda & Persuasion

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    Available in PDF Format | Propaganda & Persuasion.pdf | English
    Garth S. Jowett(Author) Victoria J. O'Donnell(Author)

Propaganda and Persuasion, Fifth Edition

is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, the Fifth Edition has been revised and updated. Authors Garth S. Jowett and Victoria O’Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.

 

Key Features:

 

• Offers a comprehensive history of propaganda, from ancient times to present day. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2008 election, and the question of ideological propaganda in a polarized mass media system

 

• Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda

 

• Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences.

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government's department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O'Donnell. He is on the boards of several communication and film journals.

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Review Text

  • By Miku Alessa Rei on 2 March 2013

    You will need this book if you are studying the history of propaganda or if you are studying media, its a great book, easy to read and easy to follow.

  • By G. D. Norris on 11 April 2011

    Parts of this book, particularly the historical reviews and case studies, are reasonably interesting. But the book is basically written by academics for scholars, and therefore lacks the kind of easy-to-access writing that could have given it a wider audience.One aspect that is particularly frustrating is that they get caught up commentary about the research, its quality and abundance or lack thereof, rather than the results of the research. And even the analytical tools they present (very late in the book) failed to inspire me or leave me with the feeling I'd discovered the secret of great propaganda.This book may be fine for students, who probably would read only sections of it anyway. But those looking for an entertaining and insightful look at the art of propaganda won't get the reward that wading through this book deserves.

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